Hi, Nice to meet you 😀. I’m a UX Content Strategist with 7+ years of experience who genuinely loves working with clients to dive into user psychology, data, and competitor landscapes to uncover what drives people and translate this into deep delight*.
I view every project as a flow-state chess game: a creative strategy unfolding move by move, where thoughtful research, innovative design, and user-centered content come together to serve both user delight and business goals, driving conversion optimization. I love what I do because I get to work with people to bring out the best of their business offering. Every little thoughtful touch makes the world 🌎 a better place.
Refining Strategy and Design to tell the Specific Story and Drive Conversion
Defining the USP for Scripps-Pitzer's Science Dept. Website
Defining Style and Easing Cognitive Load
Client work start to finish at ROI DNA, a SF Digital Marketing Agency
Creating a UX scorecard and benchmarking system to measure ROI in UX
A scholar’s digital library with unique context requirements
Creating a basic design system to modify per client
Fortuna: A fintech website for women
*Deep Delight
"Deep delight" describes a profound and meaningful form of joy and satisfaction, often experienced when a product or service not only meets user needs but also aligns with their values, anticipates their needs, and allows them to enter a state of "flow" or effortless engagement, leading to long-term loyalty and a truly fulfilling user experience. It is a deeper, more holistic experience than "surface delight," which is a fleeting pleasure, and is characterized by seamless functionality, reliability, and an overall sense of purpose and fulfillment.
Key Characteristics of Deep Delight
Holistic Satisfaction:
Deep delight is achieved when all user needs are met, including functionality, reliability, usability, and an aspect of pleasurability.
Alignment with Values:
The experience resonates with the user's values and passions, making the interaction meaningful on a deeper level.
State of Flow:
Users become completely immersed in their task, entering a state of "flow" where distractions fade away and productivity is effortless.
Anticipates Needs:
The product or service anticipates user needs, acting as a knowledgeable assistant rather than an obstruction.
Reduced Friction:
Streamlined workflows and reduced pain points are essential for achieving this state.
Long-Term Engagement:
Deep delight fosters passionate, return users and is a critical factor in creating a truly successful and satisfying user experience.
Deep Delight vs. Surface Delight
While "surface delight" might be a momentary, highly visible pleasure from an aesthetically pleasing design or a simple surprise, "deep delight" is a more sustained and foundational aspect of the user experience. Deep delight provides a solid and meaningful experience, whereas surface delight is like the "icing on the cake" to an already excellent foundation.
Achieving Deep Delight
Focus on Fundamentals: Ensure the product is functional, reliable, and usable.
Streamline Workflows: Reduce any complexity or points of friction in the user's journey.
Enable Flow: Design the experience to be frictionless, allowing users to become fully absorbed in their tasks.
Anticipate and Personalize: Incorporate features that anticipate user needs and offer personalization to empower them.
