Creating a UX scorecard and benchmarking system to measure ROI in UX
The Challenge:
I found that the current UX analysis system I was using at an agency was too generalized.
It did not include a UX assessment that entailed a detailed analysis of what to improve and there was no established benchmarking system in place to see if what we designed was, in fact, effective.
The Solution:
I created a UX Scorecard with a detailed scoring of 391 items in these key areas:
UX website analysis + heuristic evaluation
SEO and SEM optimization for all website pages
Analysis on all key pages, Information Architecture, and mobile
emotional processing and persuasive design
UX best practices in content design, user flow
HEART Framework for benchmarking
Competitor Analysis and benchmarking
