ROI DNA is a B2B digital marketing agency in the Bay Area doing 30M a year in sales.
I worked on the UX Design Team for a year and a half as a UX/UI Designer.
The Challenge:
A fast-paced agency with multiple enterprise clients all in a rush for their GTM UX strategy and web/mobile redesigns. A small UX team juggling various phases of work for each client at the same time.
The Reward:
Learning at a rapid-fire pace, primarily about ux from a B2B digital marketing perspective. Gaining confidence from presenting to and working with clients who appreciated our work. A cool company and a wonderful team bonding experience with good designers.
Clients I worked on:
Blankfactor, Conversica, Ontra, Flexential, MarkLogic, Radiant Logic, Demandbase, Conversive, Cora, Latch, ROI DNA, Drift, Lightstep, ModelN, Reliaquest
*Portfolio Note: Because of the proprietary nature of strategy and design work for clients, I am showing only small thumbnail screenshots of work I did with a few links below to view work. I am happy to show more examples 1x1.
Web analysis and competitor evaluations
Personas and User Journeys
Information architecture sitemaps,
navigation structures, and template mapping
UI, wireframes, interaction design,
component libraries, and visual QA