ROI DNA is a B2B digital marketing agency doing 30 million a year in sales.

I worked on the UX Design Team for a year and a half as a UX/UI Designer.

The Challenge:

  • A fast-paced agency with multiple enterprise clients all in a rush for their GTM UX strategy and web/mobile redesigns. A small UX team juggling various phases of work for each client at the same time.

The Reward:

  • Learning at a rapid-fire pace, primarily about UX from a B2B digital marketing perspective.

  • Gaining confidence from presenting to and working with clients who appreciated our work.

  • A cool company and a solid team bonding experience with good designers.

Clients I worked on:

Blankfactor, Conversica, Ontra, Flexential, MarkLogic, Radiant Logic, Demandbase, Conversive, Cora, Latch, ROI DNA, Drift, Lightstep, ModelN, Reliaquest

Web analysis and competitor evaluations

  • SMS Magic/ Conversive

  • ROI DNA's site redesign

  • Conversica

  • MarkLogic

View work sample

Personas and User Journeys

  • ROI DNA buyer persona

  • Flexential buyer persona

  • Blankfactor buyer persona

  • Blankfactor buyer persona

  • Blankfactor Buyer Persona

  • SMS Magic/ Conversive's buyer persona

  • MarkLogic - buyer's multi-channel user journey to conversion

  • Flexential - Media user journey

  • SMS Magic/Conversive's buyer's user journey

  • Latch - buyer journey map

  • Latch buyer journey map

  • Conversica - buyer journey map

  • Conversica - buyer user journey

View Personas and User journeys sample

Information architecture sitemaps,

navigation structures, and template mapping

  • Conversica - IA sitemap

  • MarkLogic - IA sitemap

  • SMS Magic/ Conversive - IA sitemap

  • Marklogic - Navigation structure

View work sample

UI, wireframes, interaction design,

component libraries, and visual QA

  • ROI DNA case study detail page

  • Conversica About us page

  • Conversica about us page op02

  • Cora blog detail page

  • Conversica Platform page

  • MarkLogic- Blog Overview page

  • MarkLogic Solutions overview page

  • Conversica culture and careers

  • Conversive pricing plans

  • Conversive shopping cart check out

  • SMS Magic event sign up form

  • Ontra - hiring process wires

  • Model N ungated asset

  • Conversive about us interaction

View work sample prototypes in Figma
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