Redesigning the Scripps-Pitzer website for an emphasis on USP for multiple audience segments
Redesigning the Scripps-Pitzer website for an emphasis on USP for multiple audience segments
Redesigning the Scripps-Pitzer science dept. website for an emphasis on USP with multiple audience segments.
The Design Process
The Challenge
Focusing a USP for seven different audience segments including the science community faculty, students, and staff, the consortium faculty, students, and staff, prospective faculty, prospective students and their parents, alumni, and donors.
The Work
Building a well-formed sitemap and content map to appeal to all audiences and work within the significant project constraints. Adding in all the minute details the client asked for in calls and notes while also suggesting new approaches.
The Outcome
Success. The wireframes for the new site were approved on the spot. By listening to client needs, I made a new site design that was in their reach while also maximizing the new approach; a focus on their unique selling points for all audiences.
Discovery
We walked the Scripps-Pitzer team through our discovery process to find out what was needed in the new site. It became clear that the main need was to account for seven different audiences.
Site Mapping
Next we built a new site map with an emphasis on user pathways for the main audiences. We had to take close look at how prospective students would need to use the site versus the overall existing science community.
Content Mapping
The content map is a layout of all content needed on each webpage. After laying out the content suggestions component by component, the Scripps-Pitzer team reviewed my work and added their thoughts.
Wireframes
With the content map as my guide I was able to build out wireframes tailored to the clients’ needs quickly. I added component ideas in the wires with notes for discussion in our client meetings, as well as developer notes along the way.
The wires were a success and approved in the meeting.
