Complimentary Functionality
Complimentary functionality is useful because it helps define the picture of product design. This grouping of apps and websites already out there have a quality that we want to incorporate into our product. They are not competition per se but have a feature we want to integrate into our iterations.
Prototyping
Low, mid, and high fidelity prototyping are where the product iteration begins to take shape, with testing soon following. After test results come in, then there is a refining and reiteration that continues until the product is ready to go.
A/B Testing
Based on user testing findings, I tested three components of mobile app in A/B testing on five users. Reiterated based on results.
Design Thinking Methodology
Design Thinking has been the basis of my UX Design education at the Interaction Design Foundation, and it’s core focus is on human-centered, empathy driven design.
Research Problem & Problem Statement
Preliminary user research for discovery. Problem statement and hypothesis developed.
Value Proposition & Empathy Maps
Key business objectives & UX attributes that influence success
Product Strategy
Target product and consumer attributes aligning business goals, user needs, and brand communication
