User Roles & Personas
Once user research is completed, we determine the most desired assets in a product based on user roles. User roles are born out of the cumulative user research as definitive use cases emerge from the data. From there, we create personas, which are fabricated users based on the key qualities of our distinct user roles.
User Persona hybrid with use case requirements
User persona Goldie for Village mobile app
User persona Jonas for Village mobile app
User persona “Hannah” created for Village mobile app
User roles defined for the village app
User roles for Fortuna Web app
