User Research

User research involves interviews in the Discovery phase of Design Thinking to determine the most desired asset in a product’s design. I love doing user research because I learn so much about the product and so much about user-centric needs, and how to design from that space, rather than presuming to know what’s needed. I am always surprised in user research.

Google Forms to poll users

User Research for Fortuna Website

Preliminary User research for Fortuna

User Research for Village mobile app

User testing for refinement of iteration on VIllage iOS mobile app

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Usability: User Testing, Rainbow Analysis

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Key Performance Indicators