Value Proposition & Empathy Maps
An empathy map is a tool used by design teams to understand their customers more deeply on an emotional level. Instead of simply asking what actions a customer takes, empathy maps are meant to find out what a customer thinks, feels, sees, says and then does in relation to a product or feature.
Empathy maps are a fundamental tool in UX design, and if you haven’t come across them yet you will at some point in the future.
The traditional empathy map is split into four sections:
Empathy Map. Key business objectives and UX attributes that influence success.
Value Proposition: Fortuna Website
Empathy Map: Fortuna User Research
Fortuna website value proposition
