Content Strategy is voice, tone, terms, styles, audiences
In a larger content strategy, you would partner with product management, marketing, and support to identify your audience segments, and then tailor your brand voice, your images, your messaging, and your product content to appeal to those audiences.
Content strategy is voice, tone, terms, styles, audiences
Content strategy deliverables can include:
Brand guidelines for the corporate voice
Comprehensive content audits for any type of company content
An external communications strategy
A marketing messaging matrix
Detailed documentation laying out content types and definitions for a content management system (CMS) or database
A detailed schematic showing which content resides in which corporate repositories and how content flows between them
A taxonomy of preferred terms to use for internal or external writing
A comprehensive content strategy might encompass all communications with corporate partners, industry analysts, and journalists, not only product users.
User experience is a broad term that includes all the marketing text, visuals, instructions, actions, tasks, and help content a person sees (or experiences) when using a specific product. User experience is often defined by the steps in a user journey.
UX writers must understand the content strategy for the company (voice, tone, terms, styles, audiences) and understand how to implement it within the ux.
(from The UX Writer Collective’s Course)
