Independent Content Strategy & UX Practice
A selection of client engagements spanning content strategy, UX writing, information architecture, and digital brand development. Clients range from financial services and nonprofit organizations to independent publishers and emerging brands.
TWP Financial — Content Marketing Strategy 2014–2018
Financial planning and insurance firm with 1,300+ active clients.
I led the company's full content marketing strategy — overhauling their message delivery system, building an online brand presence that positioned them competitively in their market, and creating a monthly newsletter program that addressed primary client questions and drove measurable engagement.
10% increase in new user year-over-year conversion rate following messaging strategy overhaul. 20% increase in user engagement after implementing a value-driven content and online branding strategy.
Deliverables: Content strategy · Brand messaging · Monthly newsletter program · Website content · Conversion optimization
Dennis & Ellen / Ecstatic Life Relationships — Brand & Content Strategy 2025
Full-system content strategy and website redesign for a relationship coaching practice with multiple offerings and four distinct user segments.
Deliverables: Brand positioning · Voice and tone · Personas and user journeys · Content mapping · Information architecture · UX copy · Figma wireframes
See full case study in portfolio.
Dennis and Ellen’s re-envisioned website wireframes with a complete content strategy at the core of the user flow.
SSCRA.org — UX & Content Strategy 2025
UX strategy and content strategy for a local wildfire resilience nonprofit, including multi-tiered persona development, content auditing, content mapping, and a full website migration and redesign.
Deliverables: Persona development · User journey mapping · Content audit · Content map · Sitemap · Wireframes · Brand alignment for new organizational goals
See full case study in portfolio.
Not-Two Is Peace — Content Strategy & UX 2025
Engagement-focused content strategy and wireframe redesign for an existing book sales website. Work centered on CTA architecture, testimonial integration for product credibility, and restructuring dense philosophical content for readability and conversion.
Deliverables: Content strategy · UX wireframes · CTA redesign · Content hierarchy · Readability audit
Not-Two Is Peace book sales website proposed new wireframes with engagement strategy.
Conscious Light Films — Digital Content Strategy & Global Communications 2018–2019
Served as Facebook marketing and communications lead between global management and 16 regional distribution managers across international markets. Responsible for all online content creation, distribution strategy, regional manager training in Facebook advertising, analytics tracking, and customer response management.
Deliverables: Content strategy · Social media management · Stakeholder communications · Analytics tracking · Regional manager training
Dawn Horse Press — UX/UI Consultation & Content Marketing 2019–2020
UX consultation including user flow analysis and content marketing materials for an independent spiritual publisher.
Deliverables: User flow · Content marketing · Product photography
UX Content strategy and wireframe for landing page
Sanctuary on Sunlight, 2025
Website content strategy with wireframe landing page layout
Singleton Foundation — UX Research & Content Strategy 2021
UX research consultation and content strategy for a nonprofit landing page, focused on user flow and message clarity.
Deliverables: UX research · Landing page content strategy · Web content design