Design Thinking Methodology

Design Thinking has been the basis of my UX Design education at the Interaction Design Foundation, and it’s core focus is on human-centered, empathy driven design. Designing with the user in mind, getting in touch with the user’s innate needs, is at the core of good design thinking when products are designed. This is why empathy and empathizing with the user first — having the ability to think and feel what the user thinks and feels, is at the core of UX design.

Empathy Map

Design Thinking process from the IDF

Design Thinking process from the IDF

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A/B Testing

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Research Problem & Problem Statement