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Prompt precision: 60% increase in quality and accuracy if you talk to GPT the right way

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2026: The AI I’m using in my UX and content work

Shasta McBride 9/18/23 Shasta McBride 9/18/23

Responsive design beyond breakpoints with Figma’s variables and modes

Shasta McBride 9/13/23 Shasta McBride 9/13/23

Design Tokens: a single source of truth

Shasta McBride 5/24/23 Shasta McBride 5/24/23

Using emotion and persuasion in heuristic evaluation for conversion optimization

Shasta McBride 5/24/23 Shasta McBride 5/24/23

Measuring UX and ROI

Shasta McBride 5/24/23 Shasta McBride 5/24/23

Information Architecture Primer

Shasta McBride 5/24/23 Shasta McBride 5/24/23

Assessing UX Designs using proven principles for improving UX/CX

Shasta McBride 1/1/23 Shasta McBride 1/1/23

2023 UX Design Trends

Shasta McBride 11/8/22 Shasta McBride 11/8/22

Content Design - key takeaways from Sarah Winters

Shasta McBride 8/27/21 Shasta McBride 8/27/21

Caculating Statistical Significance

Shasta McBride 8/27/21 Shasta McBride 8/27/21

Behavioral and attitudinal UX metrics

Shasta McBride 8/17/21 Shasta McBride 8/17/21

UX Research Tools Map

Shasta McBride 8/2/21 Shasta McBride 8/2/21

Cloze testing for user comprehension

Shasta McBride 7/22/21 Shasta McBride 7/22/21

Finding the right words with Google Trends

Shasta McBride 7/22/21 Shasta McBride 7/22/21

Card Sorting in information architecture

Shasta McBride 7/22/21 Shasta McBride 7/22/21

Information Architecture methodologies and deliverables

Shasta McBride 7/22/21 Shasta McBride 7/22/21

Validating site architecture: tree test

Shasta McBride 7/20/21 Shasta McBride 7/20/21

The questions you should ask with qual and quant data in UX content research

Shasta McBride 7/16/21 Shasta McBride 7/16/21

UX Content Testing Framework