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Shasta McBride
Design Portfolio
Methodologies
Clients
Content Design
Content Writing
Visual Design
Content Marketing
CV
Fine Art Photography
Art & Design Blog
Chocolate
Design Portfolio
Methodologies
Clients
Content Design
Content Writing
Visual Design
Content Marketing
CV
Fine Art Photography
Art & Design Blog
Chocolate
Prompt precision: 60% increase in quality and accuracy if you talk to GPT the right way
Shasta McBride 1/10/24 Shasta McBride 1/10/24

Prompt precision: 60% increase in quality and accuracy if you talk to GPT the right way

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The AI I’m using in my UX work
Shasta McBride 9/29/23 Shasta McBride 9/29/23

The AI I’m using in my UX work

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Responsive design beyond breakpoints with Figma’s variables and modes
Shasta McBride 9/18/23 Shasta McBride 9/18/23

Responsive design beyond breakpoints with Figma’s variables and modes

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Design Tokens: a single source of truth
Shasta McBride 9/13/23 Shasta McBride 9/13/23

Design Tokens: a single source of truth

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Using emotion and persuasion in heuristic evaluation for conversion optimization
Shasta McBride 5/24/23 Shasta McBride 5/24/23

Using emotion and persuasion in heuristic evaluation for conversion optimization

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Measuring UX and ROI
Shasta McBride 5/24/23 Shasta McBride 5/24/23

Measuring UX and ROI

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Information Architecture Primer
Shasta McBride 5/24/23 Shasta McBride 5/24/23

Information Architecture Primer

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Assessing UX Designs using proven principles for improving UX/CX
Shasta McBride 5/24/23 Shasta McBride 5/24/23

Assessing UX Designs using proven principles for improving UX/CX

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2023 UX Design Trends
Shasta McBride 1/1/23 Shasta McBride 1/1/23

2023 UX Design Trends

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Content Design - key takeaways from Sarah Winters
Shasta McBride 11/8/22 Shasta McBride 11/8/22

Content Design - key takeaways from Sarah Winters

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Caculating Statistical Significance
Shasta McBride 8/27/21 Shasta McBride 8/27/21

Caculating Statistical Significance

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Behavioral and attitudinal UX metrics
Shasta McBride 8/27/21 Shasta McBride 8/27/21

Behavioral and attitudinal UX metrics

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UX Research Tools Map
Shasta McBride 8/17/21 Shasta McBride 8/17/21

UX Research Tools Map

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Cloze testing for user comprehension
Shasta McBride 8/2/21 Shasta McBride 8/2/21

Cloze testing for user comprehension

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Finding the right words with Google Trends
Shasta McBride 7/22/21 Shasta McBride 7/22/21

Finding the right words with Google Trends

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Card Sorting in information architecture
Shasta McBride 7/22/21 Shasta McBride 7/22/21

Card Sorting in information architecture

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Information Architecture methodologies and deliverables
Shasta McBride 7/22/21 Shasta McBride 7/22/21

Information Architecture methodologies and deliverables

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Validating site architecture: tree test
Shasta McBride 7/22/21 Shasta McBride 7/22/21

Validating site architecture: tree test

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The questions you should ask with qual and quant data in UX content research
Shasta McBride 7/20/21 Shasta McBride 7/20/21

The questions you should ask with qual and quant data in UX content research

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UX Content Testing Framework
Shasta McBride 7/16/21 Shasta McBride 7/16/21

UX Content Testing Framework

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