ROI DNA

B2B Enterprise UX, Agency Practice

ROI DNA is a B2B digital marketing agency generating $30M annually, working with enterprise technology clients on go-to-market strategy, web and mobile redesigns, and full UX buildouts.

I joined their UX design team as a UX/UI Designer for 18 months, embedded in a small, fast-moving team simultaneously managing multiple enterprise clients across every phase of a UX engagement — research, IA, personas, wireframes, content design, component libraries, and visual QA — often in parallel.

What this work demonstrates:

The ability to context-switch rapidly between enterprise clients and industries without losing depth or quality. The confidence to present directly to client stakeholders and defend design decisions. Fluency across the full UX spectrum — from early discovery and competitive analysis through high-fidelity wireframes and production handoff.

Deliverable types across this practice:

Web analysis and competitive evaluations, personas and user journey maps

Information architecture, sitemaps, navigation structures, and template mapping

UI design, wireframes, interaction design, component libraries, and visual QA

Work samples linked below — Figma prototypes available on request.

Clients Included:‍ ‍

Blankfactor, Conversica, Ontra, Flexential, MarkLogic, Radiant Logic, Demandbase, Conversive, Cora, Latch, ROI DNA, Drift, Lightstep, ModelN, Reliaquest, Lyra