Reflective Emotion “Deep Delight” in Dove Chocolates = Increased Sales💰

Dove Chocolate Promises wrappers offer user’s deep delight with their quotes inspo

When you find yourself purchasing a product because of how it makes you feel versus what the actual product is, that is when you know that the company has achieved Reflective Emotion, or Deep Delight.

Baci is another chocolate company that excels in offering a sweet message with your delectable morsel.

As is Mamma Chia and Just Ice Tea with their message under the bottle caps.

I’ve noticed over the years that when I’m at the grocery store doing the weekly shop, in the middle of the mundane, I want the surprise. The unknown. The insight, in the form of a whisper in my ear: a little message of information, hope, or philosophy that brings me the feeling of holistic satisfaction and long-term engagement. This is reflective emotion and deep delight at its finest: something simple and cheap to add to a product that makes the user loyal.

I am not someone who typically buys Dove chocolates, but now and then, I crave the element of surprise in the quote under the foil. (And of course, devouring a milk chocolate on a Tuesday afternoon has its own satisfaction).

It’s something like buying a lotto ticket. 99.999999999% of the time, it won’t be much, but that .0000001% of hope, unknown, excitement, and surprise is what you’re really buying. You’re buying the feeling. I’m buying the feeling. And Dove is selling me the feeling. The promise of a moment to myself.