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    <loc>https://shastamcbride.com/uxdesignblog/prompt-precision-60-increase-in-quality-and-accuracy-if-you-talk-to-gpt-the-right-way</loc>
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    <lastmod>2024-01-10</lastmod>
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      <image:title>Methods back end - Prompt precision: 60% increase in quality and accuracy if you talk to GPT the right way - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Methods back end - Prompt precision: 60% increase in quality and accuracy if you talk to GPT the right way - Make it stand out</image:title>
      <image:caption>All 26 instructions for prompts.</image:caption>
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  <url>
    <loc>https://shastamcbride.com/uxdesignblog/the-ai-im-using-in-my-ux-work</loc>
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    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
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      <image:title>Methods back end - 2026: The AI I’m using in my UX and content work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://shastamcbride.com/uxdesignblog/responsive-design-beyond-breakpoints-with-figmas-variables-and-modes</loc>
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    <lastmod>2023-09-18</lastmod>
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      <image:title>Methods back end - Responsive design beyond breakpoints with Figma’s variables and modes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://shastamcbride.com/uxdesignblog/design-tokens-a-single-source-of-truth</loc>
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    <priority>0.5</priority>
    <lastmod>2023-09-13</lastmod>
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      <image:title>Methods back end - Design Tokens: a single source of truth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/5484e301-79f7-4365-a3de-87fe2aaa0da7/Screen+Shot+2023-09-13+at+3.02.36+PM.png</image:loc>
      <image:title>Methods back end - Design Tokens: a single source of truth - Make it stand out</image:title>
      <image:caption>from Material Design’s design token examples: https://m3.material.io/foundations/design-tokens/how-to-read-tokens</image:caption>
    </image:image>
    <image:image>
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      <image:title>Methods back end - Design Tokens: a single source of truth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/d3396cf4-bef4-43cf-8a57-8ea19d0df326/Screen+Shot+2023-09-13+at+3.06.52+PM.png</image:loc>
      <image:title>Methods back end - Design Tokens: a single source of truth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://shastamcbride.com/uxdesignblog/using-emotion-and-persuasion-in-heuristic-evaluation-for-conversion-optimization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/59300d17-69f4-40e3-8529-362095e0b2a4/Screen+Shot+2023-05-24+at+8.17.30+PM.png</image:loc>
      <image:title>Methods back end - Using emotion and persuasion in heuristic evaluation for conversion optimization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/measuring-ux-and-roi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/15c91d51-e376-41fe-8eef-42ce089b00a3/Screen+Shot+2023-05-24+at+8.18.15+PM.png</image:loc>
      <image:title>Methods back end - Measuring UX and ROI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/information-architecture-primer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-18</lastmod>
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      <image:title>Methods back end - Information Architecture Primer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://shastamcbride.com/uxdesignblog/assessing-ux-designs-using-proven-principles-for-improving-uxcx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-18</lastmod>
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      <image:title>Methods back end - Assessing UX Designs using proven principles for improving UX/CX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/2023-ux-design-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-18</lastmod>
    <image:image>
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      <image:title>Methods back end - 2023 UX Design Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/content-design-key-takeaways-from-sarah-winters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
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      <image:title>Methods back end - Content Design - key takeaways from Sarah Winters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/caculating-statistical-significance</loc>
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    <priority>0.5</priority>
    <lastmod>2021-08-27</lastmod>
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      <image:title>Methods back end - Caculating Statistical Significance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/behavioral-and-attitudinal-ux-metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1630086039063-JW9E5ZXEYR7CCP4D75RZ/Screen+Shot+2021-08-27+at+10.40.11+AM.png</image:loc>
      <image:title>Methods back end - Behavioral and attitudinal UX metrics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1630086071045-4WFFHAYYLDBUVWFRCKP8/Screen+Shot+2021-08-27+at+10.40.20+AM.png</image:loc>
      <image:title>Methods back end - Behavioral and attitudinal UX metrics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/ux-research-tools-map</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-18</lastmod>
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      <image:title>Methods back end - UX Research Tools Map - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1629230881214-1376HKGOO3PK5KIBE45N/UX+research+tools+map.jpeg</image:loc>
      <image:title>Methods back end - UX Research Tools Map - Make it stand out</image:title>
      <image:caption>awesome subway map by User Interviews</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1629231302442-LWUIY2RTECQ6XJJ26KDZ/Screen+Shot+2021-08-17+at+1.14.24+PM.png</image:loc>
      <image:title>Methods back end - UX Research Tools Map - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/cloze-testing-for-user-comprehension</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1627931036487-U2BRKRL5TX69SYA2WPFQ/cloze-FB-legalese.png</image:loc>
      <image:title>Methods back end - Cloze testing for user comprehension - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/finding-the-right-words-with-google-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1626980756932-Z19J65JUFH4CTSSFH3MQ/gtrends.png</image:loc>
      <image:title>Methods back end - Finding the right words with Google Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1626980797931-48TD40F09PWEYVC6PYVJ/Screen+Shot+2021-07-22+at+12.01.59+PM.png</image:loc>
      <image:title>Methods back end - Finding the right words with Google Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/card-sorting-in-information-architecture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1626978986621-Y2WIPLF4VWTZPKCB0NXQ/userzoom.png</image:loc>
      <image:title>Methods back end - Card Sorting in information architecture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1626979024549-4CJB6LKP2UFV12DLZQGX/apple-nav.png</image:loc>
      <image:title>Methods back end - Card Sorting in information architecture - Make it stand out</image:title>
      <image:caption>Apple’s top level site navigation</image:caption>
    </image:image>
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  <url>
    <loc>https://shastamcbride.com/uxdesignblog/6kf2ct4sdy0cglqgt7xfp087iy15fx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-22</lastmod>
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      <image:title>Methods back end - Information Architecture methodologies and deliverables - Make it stand out</image:title>
      <image:caption>justinmind.com</image:caption>
    </image:image>
    <image:image>
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      <image:title>Methods back end - Information Architecture methodologies and deliverables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1626977726305-DMVJYAPOI8J58SNLZ3KV/2320316894_ea1e842f5b_z.jpg</image:loc>
      <image:title>Methods back end - Information Architecture methodologies and deliverables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1626979460368-TXTR6ER72PJM5GCOUERC/Screen+Shot+2021-07-22+at+11.44.15+AM.png</image:loc>
      <image:title>Methods back end - Information Architecture methodologies and deliverables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1626978418013-HDM206GHGQPQJ1NS07Q8/userzoom.png</image:loc>
      <image:title>Methods back end - Information Architecture methodologies and deliverables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/validating-site-architecture-tree-test</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1626977403804-339KFY1KAEAZGIVFSKFB/Screen+Shot+2021-07-22+at+11.08.42+AM.png</image:loc>
      <image:title>Methods back end - Validating site architecture: tree test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1626977492809-INIZDGG88JA1GXEC7SZY/treejack-sitemap.png</image:loc>
      <image:title>Methods back end - Validating site architecture: tree test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1626977514481-DPU4XDI11L9958P0O028/treejack-chart.png</image:loc>
      <image:title>Methods back end - Validating site architecture: tree test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/the-questions-you-should-ask-with-qual-and-quant-data-in-ux-content-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-20</lastmod>
    <image:image>
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      <image:title>Methods back end - The questions you should ask with qual and quant data in UX content research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/ux-content-testing-framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-20</lastmod>
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      <image:title>Methods back end - UX Content Testing Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1626812792306-COJYWIC5O2FIRY6CLN0A/content-testing-process.png</image:loc>
      <image:title>Methods back end - UX Content Testing Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shastamcbride.com/uxdesignblog/10-usability-heuristics-for-user-interface-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-16</lastmod>
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      <image:title>Methods back end - 10 Usability Heuristics for User Interface Design</image:title>
    </image:image>
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      <image:title>Methods back end - 10 Usability Heuristics for User Interface Design</image:title>
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      <image:title>Methods back end - 10 Usability Heuristics for User Interface Design</image:title>
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      <image:title>Methods back end - 10 Usability Heuristics for User Interface Design</image:title>
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      <image:title>Methods back end - 10 Usability Heuristics for User Interface Design</image:title>
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      <image:title>Methods back end - 10 Usability Heuristics for User Interface Design</image:title>
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      <image:title>Methods back end - 10 Usability Heuristics for User Interface Design</image:title>
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      <image:title>Methods back end - 10 Usability Heuristics for User Interface Design</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://shastamcbride.com/uxdesignblog/ux-writing-is-a-design-discipline</loc>
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    <lastmod>2021-07-16</lastmod>
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    <loc>https://shastamcbride.com/uxdesignblog/checking-for-accessibility</loc>
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    <lastmod>2021-02-18</lastmod>
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    <lastmod>2020-10-23</lastmod>
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    <loc>https://shastamcbride.com/uxdesignblog/complimentary-functionality</loc>
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    <lastmod>2020-08-17</lastmod>
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    <lastmod>2020-08-27</lastmod>
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      <image:caption>mid-fidelity prototype for Village iOS mobile app</image:caption>
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    <lastmod>2020-08-17</lastmod>
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    <loc>https://shastamcbride.com/uxdesignblog/user-research</loc>
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    <lastmod>2020-08-17</lastmod>
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    <loc>https://shastamcbride.com/uxdesignblog/kpi</loc>
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    <lastmod>2020-08-16</lastmod>
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      <image:caption>KPI for Fortuna case study</image:caption>
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    <loc>https://shastamcbride.com/uxdesignblog/userroles-personas</loc>
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    <lastmod>2020-08-16</lastmod>
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      <image:caption>User persona Jonas for Village mobile app</image:caption>
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      <image:caption>User persona “Hannah” created for Village mobile app</image:caption>
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    <loc>https://shastamcbride.com/uxdesignblog/journey-mapping</loc>
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    <lastmod>2021-07-21</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Journey map for user personas Leilani Marston to log in to Fortuna, find a group and then buy the stock she’s asked for advice on.</image:caption>
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      <image:caption>User journey map for persona Goldie to use the Village app during the time of Covid-19</image:caption>
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    <loc>https://shastamcbride.com/uxdesignblog/user-flow-amp-site-mapping</loc>
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    <lastmod>2020-08-16</lastmod>
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      <image:caption>Fortuna Website User Flow for Persona Leilani</image:caption>
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      <image:caption>Village iOS Mobile App User Flow Chart for Persona Goldie Lopez</image:caption>
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      <image:title>Methods back end - User Flow &amp;amp; Site Mapping</image:title>
      <image:caption>Site Map for Fortuna Website iteration #1</image:caption>
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  <url>
    <loc>https://shastamcbride.com/uxdesignblog/a-b-testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-16</lastmod>
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      <image:caption>A/B Testing for Village App Iteration #2</image:caption>
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      <image:caption>Iterating</image:caption>
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  <url>
    <loc>https://shastamcbride.com/uxdesignblog/design-thinking</loc>
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    <loc>https://shastamcbride.com/uxdesignblog/researchproblemproblemstatement</loc>
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      <image:title>Methods back end - Research Problem &amp;amp; Problem Statement</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Marketing</image:title>
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    <image:image>
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      <image:title>Content Marketing</image:title>
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    <image:image>
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      <image:title>Content Marketing</image:title>
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    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>Flyer for Cobb Forest Summit 2025 with event details, green design, oak branches with acorns and a bird illustration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/19afff62-52a1-4af8-820c-dcbbe6c2710d/Screenshot+2025-02-05+at+2.37.16%E2%80%AFPM.png</image:loc>
      <image:title>Content Marketing</image:title>
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    <image:image>
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      <image:title>Content Marketing</image:title>
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    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>A scenic landscape of a partly cloudy sky over a forested hillside with trees showing fall foliage. On the right, a green overlay with white text reads: 'Happy Thanksgiving from SSCRA. Grateful for our community,' along with the SSCRA logo.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>Close-up of hands holding a bundle of acorns over a bed of wood chips.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1600791077830-9LY3HXG8FE19WZWEJXDM/Screen%2BShot%2B2016-05-04%2Bat%2B1.09.44%2BPM.png</image:loc>
      <image:title>Content Marketing</image:title>
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    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>Event flyer for art talks, includes a painting of mythological women in a landscape and an abstract geometric artwork.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1600790920344-UX1TWELYZ7C55YVYK5U1/Screen+Shot+2020-09-17+at+3.04.47+PM.png</image:loc>
      <image:title>Content Marketing</image:title>
      <image:caption>Photograph of an ancient stone relief with carved figures and a frieze, likely depicting historical or mythological scenes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1600791081432-51QCH6GASIVYW2N7FAVP/Screen%2BShot%2B2015-10-03%2Bat%2B9.00.45%2BAM.png</image:loc>
      <image:title>Content Marketing</image:title>
      <image:caption>A traditional Native American tipi decorated with geometric patterns and a horse image, situated on a grassy field with a mountain range in the background and a partly cloudy sky.</image:caption>
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    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>Colorful abstract artwork with handwritten text overlay reading "Therefore Peace I Peace To Not-Two Is Peace."</image:caption>
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    <image:image>
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      <image:title>Content Marketing</image:title>
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    <image:image>
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      <image:title>Content Marketing</image:title>
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    <image:image>
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    <image:image>
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      <image:caption>Cartoon of a man and a woman sitting at a desk in an office, in discussion. The woman is holding a pen and a paper, and the man appears to be talking on the phone. A sign in the background reads, 'Financial Planner'.</image:caption>
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    <image:image>
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      <image:title>Content Marketing</image:title>
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    <image:image>
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      <image:title>Content Marketing</image:title>
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    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>Screenshot of a website promoting the book "Not-Two Is Peace" by Aili Da, featuring a free essay offer, a book cover image, and a buy link.</image:caption>
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    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>Book cover titled "Not-Two Is Peace" by Adi Da, with rainbow spectrum graphic and handwritten signature, introduction by Ervin Laszlo, and a quote about involving oneself in a cooperative community instead of waiting for external sources.</image:caption>
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    <image:image>
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      <image:title>Content Marketing</image:title>
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    </image:image>
    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>iPhone with the message 'Information is beautiful.' displayed on the screen.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1600792095585-7Z7NWZ4G54MRA77B6PMY/Screen+Shot+2013-12-05+at+10.12.57+AM.png</image:loc>
      <image:title>Content Marketing</image:title>
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    </image:image>
    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>A collage of images related to Miyá Ando's "Evening in Bolinas," including a pastel sunset sky, minimalist home decor, jewelry, and sweets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1600792189223-GLGH5JP2UCBUXNGRZ4V6/24271_499085113488822_1608592080_n.jpg</image:loc>
      <image:title>Content Marketing</image:title>
      <image:caption>A blue 'O' shape with the words 'App Aloha' inside it, decorated with a pink flower in the top right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1600792197596-ZCUE43UJMRB6ZRVOEBY5/Screen%2BShot%2B2015-10-03%2Bat%2B8.59.27%2BAM.png</image:loc>
      <image:title>Content Marketing</image:title>
      <image:caption>Multiple layered necklaces with beads and crystals on a wooden surface.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>Book cover of "The Shop Girl Sonnets" by Shasta McBride featuring illustrated women with headscarves and traditional attire</image:caption>
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    <image:image>
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      <image:title>Content Marketing</image:title>
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    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>Black and white portrait of Alan Watts, a philosopher, with a quote about subtle details and a rare being, attributed to him, on a black background.</image:caption>
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    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>Black and white portrait of Elder Irina Tweedie, with a quote about her being one of the greatest teachers in the Western world, alongside her name and titles.</image:caption>
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    <image:image>
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      <image:title>Content Marketing</image:title>
      <image:caption>Quote about cooperative politics on a black background with white text.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1600792566233-POADCGKYY79Z6Y39N3WO/Screen+Shot+2012-05-31+at+10.38.50+AM.png</image:loc>
      <image:title>Content Marketing</image:title>
      <image:caption>Colorful abstract artwork with handwritten words and the phrase "Not-Two Is Peace" in various colors and styles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1600790868777-R78KH7PSBXAL1J5Z0XRZ/Screen+Shot+2020-09-11+at+11.34.13+AM.png</image:loc>
      <image:title>Content Marketing</image:title>
      <image:caption>Screenshot of an online newsletter from TWP Financial with a header image of a building with architectural details and a tree with pink flowers in front.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Content Marketing</image:title>
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    <image:image>
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      <image:title>Content Marketing</image:title>
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  <url>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
    </image:image>
    <image:image>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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    <image:image>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
      <image:caption>Fortuna Style Guide</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1609893711463-ZIWQ2MZOFABXLU6GE9ZO/Screen+Shot+2021-01-05+at+4.41.33+PM.png</image:loc>
      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
      <image:caption>Prototyping in Figma</image:caption>
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    <image:image>
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      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
      <image:caption>Designing the Fortuna website in Figma</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1598562941035-GHS7JCVIT9GGD1HOYT16/Screen+Shot+2020-08-27+at+2.06.41+PM.png</image:loc>
      <image:title>Strategy and Design Portfolio - Fortuna: A fintech website for women</image:title>
      <image:caption>Website pages for Fortuna in Figma</image:caption>
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      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Freelancer persona “Kelly Chan”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625682216873-D5FUNFXNZO830102OG6K/Tom+Stewart</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Business Owner persona “Tom Stewart”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625691058248-8LVTL3E1FWV37T2SX5YE/Screen+Shot+2021-07-07+at+1.50.41+PM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625715735872-1KGLRTX74O386GUGA4B0/voice+attributes</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625717260111-U6H35W2OOARS8DRV0V4F/shared+words</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625688356073-45EI81Z1E6V2N8GRSSIG/Screen+Shot+2021-07-07+at+12.08.10+PM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>(click to enlarge)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625688399752-A5SF6YW1VMDI783C1OV3/Screen+Shot+2021-07-07+at+12.08.21+PM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625688445581-ICPHE93MODQLI55AF7PL/Screen+Shot+2021-07-07+at+12.08.43+PM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625717892323-ONS3EZRIMY3CS92CE1K2/Screen+Shot+2021-07-03+at+12.02.37+PM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625717918611-YZUBVF2XLGNTNYY1NSNY/Screen+Shot+2021-07-03+at+12.02.56+PM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625624335814-13I7C8UIEA4IOPYZTPWM/BEFORE+ONBOARDING+SCREENS</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625624298444-60TYO7FK2PBXYO66YXKK/AFTER+ONBOARDING+SCREENS</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625681147164-KVEND7BSNR1SFJK5RZRC/Screen+Shot+2021-07-07+at+8.37.44+AM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625681434475-RTKG89CPH44M0DQ4V9RJ/Screen+Shot+2021-07-07+at+8.39.06+AM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625681176125-5Y327SC5RUXLLHP519Q3/Screen+Shot+2021-07-06+at+7.29.30+PM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625681458673-ZS141HVUA7HLTIDMA60F/Screen+Shot+2021-07-06+at+7.31.18+PM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625683074624-RDVPTM55FYNGTXBOMTR1/Screen+Shot+2021-07-07+at+11.34.47+AM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625683312633-QUIS7SVIS1CA6VUPTR2F/Screen+Shot+2021-07-07+at+11.41.33+AM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625683475714-TIJKJA9J4KQ9J3C7R8XK/Screen+Shot+2021-07-07+at+11.32.10+AM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f397806dffd8f36700a24a2/1625683510704-Z8ATU81TODCXO7M5SGPO/Screen+Shot+2021-07-06+at+6.39.50+PM.png</image:loc>
      <image:title>Strategy and Design Portfolio - UX Writing &amp; Content Design — Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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      <image:title>Strategy and Design Portfolio - The UX &amp; Content Scorecard: A 391-Point Benchmarking Framework</image:title>
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      <image:title>Strategy and Design Portfolio - The UX &amp; Content Scorecard: A 391-Point Benchmarking Framework</image:title>
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      <image:title>Strategy and Design Portfolio - The UX &amp; Content Scorecard: A 391-Point Benchmarking Framework</image:title>
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      <image:title>Strategy and Design Portfolio - The UX &amp; Content Scorecard: A 391-Point Benchmarking Framework</image:title>
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      <image:title>About - The Atlas Project</image:title>
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